Launched Kiosk, a mobile app enabling 50+ merchants in LatAm to digitize sales
Kiosk is a mobile e-commerce platform that makes it easy for Venezuelan business owners to create and manage online stores from their phones. I led the UX, UI, and branding design, crafting intuitive workflows and mobile experiences that help users launch, explore, and grow with confidence.
Context
Kiosk is an entrepreneurship project based in Venezuela that aims to democratize e-commerce and help business owners create, manage, and grow their online stores from their phones. This creates an opportunity to offer an e-commerce solution to users that is accessible, easy to use, and available on their phones.
Why is this important?
Being in a complex social & political situation, Venezuela presents many challenges that first-world countries have already overcome. For many years, international currency trade has been forbidden, slowing down the e-commerce growth in the country.
What problem are we trying to solve?
Our customers use tools such as Whatsapp, Instagram, and PDF catalogs to manage their business online. Providing a simple e-commerce tool can help our customers streamline their sales process and grow their businesses.
Proposed Solution
We are creating a Marketplace where anyone can create their store and visit other stores in the country. Our solution will allow users to:
Explore stores near them, chat with storeowners, and buy products
Create their stores in just five minutes, and publish and manage their products
Share their stores in their social media profiles in just one click
How will we reach our customers?
We will create a mobile app for Android & IOS and publish it for free to our customers. We will try to reach our Ideal Customer Persona (ICP) through paid advertising and validate if we're providing value for them.
Our main goal is to get traction in the early stages and get enough users to have an active marketplace in which Store Owners and Users get value from. Further on, our goal is to monetize through product and store advertising inside our app.
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